About Primetime Tavern in Forked River, NJ

A Fresh Start for Family-Friendly Dining in Forked River

Primetime Tavern is a family-friendly restaurant and bar serving Forked River and the surrounding communities. You might recognize the location—we recently revamped what was previously known as Pine Tar Bar & Grill to create something new for the area.


The decision to reimagine this space came from a clear goal: create a fun environment that caters to everyone. You'll find a welcoming atmosphere whether you're stopping by after work, bringing the family for dinner, or catching the game with friends. We designed the space to feel approachable and comfortable, the kind of place where different groups can enjoy themselves at the same time.


That balance matters to us. You want options—a spot where you can grab a casual meal with your kids during the week and return on the weekend to relax with friends. We've built Primetime Tavern to serve both purposes without compromising either experience.


Stop by and see what's changed—we think you'll appreciate the updates.

Cozy bar interior with wooden tables, stools, chalkboard signs, and an outside bar area through the windows.

Creating an Inviting Space for Forked River Families

The revamp wasn't just about changing the name. We reworked the interior to make the space more inviting and functional for different types of visits. You'll notice updated decor and textured areas throughout that give each section its own character while keeping the overall feel cohesive.


Forked River sits along the Garden State Parkway corridor with easy access from neighboring shore communities. We serve locals who want a regular spot they can count on, as well as visitors exploring the area. The casual tavern format works well here—it's relaxed enough for everyday dining but still a great choice when you want to enjoy an evening out.


We've kept what worked about this location and improved what didn't. The goal was to create a place where you feel comfortable walking in, whether you've been here before or it's your first visit. That means attentive service, a menu with something for everyone, and an atmosphere that adapts to whatever brings you through the door.

What You'll Experience at Primetime Tavern

When you visit, you'll find a space designed with flexibility in mind. Families appreciate the welcoming environment where kids are part of the experience, not an afterthought. Groups enjoy the social atmosphere and the ability to catch up over food and drinks. Solo diners find a comfortable spot at the bar where conversation flows easily.

  • Recently revamped location in Forked River—fresh concept with improved atmosphere
  • Family-friendly environment designed to cater to all ages and group types
  • Casual tavern setting that works for quick meals and longer visits
  • Serving Forked River, Lacey Township, and surrounding shore communities

Whether you're looking for a new regular spot or just passing through Forked River, we'd love to have you join us. Come see what Primetime Tavern is all about—we're confident you'll find exactly what you're looking for.